Advantages of Inbound Marketing

There are new methods and systems that are brought about because of the coming in of new technologies, and these affected us in our day to day lives from our homes to our own jobs and businesses. In the case of marketing, there is now a new method on how businesses can market their products, and this is known as inbound marketing. It should be of our interest therefore to discuss briefly what is the nature of inbound marketing and how it changes our traditional way of marketing or we called outbound marketing.

Let us review first what was the system of outbound or traditional marketing before. The traditional way for businesses to find clients is to go out in the market field and this is why it is called outbound marketing. The term of the strategy of this outbound marketing is called push strategy, and outbound marketers have two options. You can also be a HubSpot Certified Partner.

One of these strategies is through putting out advertisements in television, billboards, print media, etc, for the public to see.

Another strategy is by reaching out to people through phone calls, direct emails, etc. These systems are not good ways sometimes because these are considered as an interruptive method. Generally, we do not want to have a call about selling of a product or service in the middle of our meetings and other appointments. Refer from this video at https://www.youtube.com/watch?v=YntIH4IwyOE.

It is undeniable that not all people receive the calls or see the billboard signs would actually remember and purchase the product or service. This effort is thus a wastage of money spent on customers who are not interested for the moment on the product or service.

With the advancement of technology in the communication media, emails sent to customers could end up in the junk mail column, thereby clients have a choice to delete it. With these unproductive reviews, outbound marketing is becoming seldom in its use.

Unlike outbound marketing, inbound marketing is not an interruptive strategy. The so-called pull strategy is adopted in this marketing method, where customers are being attracted to the product instead of seeking out for them.

Adding value to the users instead of bombarding them with marketing stories, is the very foundation of this type of marketing. The value is given in a way of solving the need of the customer by the information given before selling the product itself.

Inbound Marketing follows this process, attract first visitors to your website, then convert these visitors into leads, then close the lead to entice them to buy what you offer.

Inbound marketing has a strategy that is created by having the best mix of digital marketing available. Depending on the type of business, the goals of the business and its targeted audience, the right techniques are then applied.

With various digital marketing techniques, the inbound marketing strategy is thus created.

The main idea of inbound marketing is the content marketing with the main objective of attracting customers. Users who would find your content as a solution to their needs or problems, they will revisit your website, and in this case you should also regularly update your information and refresh your content.